Find out everything you need for Digital Marketing
The Digital Marketing Credential is essential to promote your ability to understand brands and consumers and build relationships between them through digital platforms and channels.
The digital revolution has changed our world. It has transformed the way business is conducted. It has changed the way we do things and the way we communicate and interact with each other. Brands have to remain relevant to consumers as their digital preferences change with different platforms and channels being introduced almost daily. Marketers need to improve and optimise performance to deliver better returns on investments. Digital is seen as the way to do this. The challenge is to use technology to facilitate building deeper relationships. This credential demonstrates how digital marketers can help deliver these relationships. This Credential is offered in partnership with ADMA
This Credential is currently available at the Intermediate, Proficient and Advanced levels. Use the level indicators below to identify the level you should explore. View the Credential level to see further information.
- Have 5 years professional experience in this capability
- Be an experienced professional
- Have experience in operational roles
- Coordinate actions across operations
- Have 7 years professional experience in this capability
- Be a senior professional
- Have experience in function-level roles
- Direct thinking or action across operations
- Have 10 years professional experience in this capability
- Be an advanced professional
- Have experience in leadership roles
- Drive actions across an organisation
Digital Marketing Intermediate
At the Intermediate level of Digital Marketing you are responsible for monitoring and assessing factors that impact digital marketing including market dynamics, competitor actions, online sales and technology disruption. You will assess the analytics and contextual information relating to target audience needs to improve or effectively implement a future marketing strategy. You will likely consult with stakeholders and analyse data to accurately target digital media solutions and assess marketing technology platforms for business need. You will be looking ahead and making recommendations for innovation opportunities for products and processes.
Digital Marketing Proficient
At the Proficient level of Digital Marketing you are responsible for managing the planning, execution and evaluation of a digital marketing program or strategy. You will review past activities to develop, communicate and advocate for actionable insights into digital marketing programs or strategies. You will likely develop the business case and advocate for improved digital marketing platforms, suppliers, processes and activities. You will effectively integrate digital marketing activities into the broader marketing plan. You will scope or design marketing technology to deliver and optimise digital marketing.
Digital Marketing Advanced
At the Advanced of Digital Marketing you are responsible for assuring the alignment of digital marketing with strategies to improve marketing, sales and customer experience for the business. You define company, industry and global trends to lead the rapid transformation of digital components as part of a marketing strategy. You actively lead and plan the development and implementation of an integrated digital marketing strategy and roadmap. You will be proactive in driving innovation and continuous improvement to digital marketing platforms, solutions and processes. To secure new or improved channels you will enhance collaboration across internal and external strategic partnerships. You will likely play a major role in establishing secure, compliant and efficient data and technology management policies, procedures and systems for your team to follow.