Find out everything you need for Data-Driven Marketing
The Data-Driven Marketing Credential is essential to promote your ability to transform consumer data into marketing insights to optimise the results of marketing investment
Regardless of whether you have access to “big data” or “little data”, knowledge is still power. The ability to identify sources of data and turn them into actionable insights has never been more important in a marketer’s armoury. Minimising wastage and maximising effectiveness deliver incremental results and marketing driven by data insights facilitates this. Organisations collect so much data. But how much of it is turned into real insights that are acted upon. This credential is a must for any modern day marketer, equipping you with the skills to understand and transform consumer campaigns to deliver incremental results. This Credential is offered in partnership with ADMA.
This Credential is currently available at the Intermediate, Proficient and Advanced levels. Use the level indicators below to identify the level you should explore. View the Credential level to see further information.
- Have 5 years professional experience in this capability
- Be an experienced professional
- Have experience in operational roles
- Coordinate actions across operations
- Have 7 years professional experience in this capability
- Be a senior professional
- Have experience in function-level roles
- Direct thinking or action across operations
- Have 10 years professional experience in this capability
- Be an advanced professional
- Have experience in leadership roles
- Drive actions across an organisation
Data-Driven Marketing Intermediate
At the Intermediate level of Data-Driven Marketing you are effectively analysing and pulling data from multiple sources to inform and determine the choice of channels and the design of a marketing activity. You will use platforms and systems to gather relevant data on current and anticipated trends in marketing. You will likely monitor market trends and emerging data solutions. You will be responsible for building campaigns to support the planned marketing strategies and will develop comprehensive product and channel knowledge to accurately divide and group target markets.
Data-Driven Marketing Proficient
At the Proficient level of Data-Driven Marketing you are responsible for identifying data solutions and models to measure campaign success, end-to-end customer experience and business performance. You review campaign performance and commercial success to develop insights that advance improvement for marketing campaigns. You will likely maintain a business-wide perspective on data architecture and the specific interrelationships between platforms and systems. You actively monitor market trends and digital disruption to predict product, solution and partnership opportunities. You will successfully build a commercially compelling business case for marketing campaigns and be responsible for coordinating campaign performance.
Data-Driven Marketing Advanced
At the Advanced level of Data-Driven Marketing you are leading the development of data research and frameworks to benchmark, measure, predict or model customer insights or business performance. You will be responsible for driving the development of new solutions and models based on data measurement and business performance. You will likely drive the commercial and strategic direction based on the global market, competitor trends and the impact on the business or client. You will have a focus on leading the development of data collection and metrics by which marketing strategies are measured.