Personal Injury Education Foundation (PIEF)

When a demanding profession is in decline, employers usually fight for the crumbs. In this sector, however, ‘competitors’ for talent cooperated to make a bigger and better ‘pie’.


PIEF is a not-for-profit formed in 2006 to devise and implement ideas, education and events for accident compensation industry staff.

Its diverse members include Australian and New Zealand insurers, WorkCover authorities and claims management organisations such as Suncorp Metway and the Transport Accident Commission.

The personal injury sector is highly regulated, involves stressful work and has trouble attracting and retaining talented staff. All these factors affect the care of injured workers.

Given the above, it’s no surprise that staff development is a priority.

To increase the availability and professionalism of skilled personal injury staff, PIEF wanted to transfer better practice, integrate learning systems and develop flexible education programs.

Our brief? To develop a specialised personal injury program to enhance potential industry leaders’ breadth and depth of policy, management and leadership skills.

Road to recovery

Long adept at ‘professionalising’ industry staff via sector-specific training, DeakinCo worked with PIEF to design a range of personal injury solutions.

A suite of vocational workplace-based certificate and diploma programs was articulated to facilitate entry to graduate and postgraduate courses.

This comprehensive customised education program was a world first.

Today, re-engaged staff are taking their careers to many more levels with professionalism and pride.

Industry employers can now plan for growth and evolution with confidence that the talent they need will be ready, willing and able.

New horizons

This groundbreaking initiative attracted praise from government and industry observers. Student feedback to date has also been overwhelmingly positive, e.g:

‘I was looking at postgraduate study and felt PIEF’s program would expand my industry knowledge and give me a qualification relevant to my role. I liked how comprehensive the program was – covering everything from scheme design to claims management to service.’

And this:

‘The Master of Business (Personal Injury) let me consolidate and expand my skills. I was particularly excited to develop the national and international networks vital for the advancement of our industry.’

PIEF is extremely pleased at this opportunity to honour its charter:

The postgraduate program enriches personal injury management skills, leading to better outcomes for all accident compensation schemes and the communities they serve. The program provides a unique opportunity for local and global learning, collaboration and research.

Professor Robert Officer - Former Board Member, PIEF