Cotton on Group

Now and then we gain a client who understands the importance of learning, recognises its pivotal role in business performance and weaves it into the very fabric of their existence.


Looming challenge

The Cotton On Group (COG) creates globally relevant fashion at affordable prices. From one store in 1991, it has evolved into a broad-spectrum fashion destination with 1000+ stores and a clear vision for 1000 more.

To prepare its people for global expansion, COG built a Learning and Development Academy (L&DA) within its broader learning and development program (COGUni).

The L&DA was designed to foster group-wide development linked to COG’s 24 competencies across leadership, management, technical and cultural domains.

Unlike many firms, COG was clear on the link between sound culture and good business.

COG next sought a partner to bring this framework to life. Someone fun, fast and flexible – with deep expertise in modern training technology and blended learning strategies and a firm grasp of COG values and content.

In 2012, COG chose DeakinPrime from a strong field to design, deliver and manage the technology platform for the COGUni L&DA program.

Tailored solution

In tailoring a relevant solution to COG’s holistic requirements, we applied our best-practice instructional design expertise to blend a highly experiential program of face-to-face, e-resource and e-learning delivery modes.

We then chose expert facilitators with the skills, industry experience and cultural fit to connect with COG staff, excite their curiosity, foster lifelong learning and empower them to be their best.

In support of administration and management, we implemented a cloud system to deploy learning and track attendance and completion.

The height of fashion

Semesters 1 and 2 saw us train 1000+ staff (with very high attendance) and expand from COG’s Geelong Head Office to a Singapore Global Retail Hub.

Particularly pleasing was the resounding endorsement of our content and facilitator strategies.

2014 will see new content, plus rollouts to South Africa, the US and beyond.

These and other education initiatives will help COG:

  • attract, induct, optimise, inspire and retain local and global staff
  • deliver role-specific technical training that also promotes cultural change
  • introduce and master new online sales and distribution technology
  • create higher education qualification pathways for leaders.

All this and more will progress COG’s plans for world domination in a notoriously fickle field.

As COG rises to its considerable challenges, so must DeakinCo remain fast, flexible and responsive to best serve our rapidly growing client. We look forward to continuing the quest!

In leading the sessions, Beth creates a comfortable and engaging learning environment where the whole group contributes. Her content delivery makes it easy to absorb and share. We love that she uses her experience to describe how techniques we’re discussing have worked for her.

Elisha Webster - Retail Learning & Development Manager